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Guitar World

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Guitar World
CategoriesMusic magazine (guitar focus)
FrequencyMonthly
PublisherHarris Publications (1980–2003)
Future US, Inc. (2003–2012, 2018–present)
NewBay Media (2012–2018)
Total circulation
(December 2012)		129,840[1]
First issueJuly 1980
CountryUnited States
Based inNew York City
LanguageEnglish
Websiteguitarworld.com
ISSN1045-6295

Guitar World is a monthly music magazine for guitarists – and fans of guitar-based music and trends – that has been published since July 1980. Guitar World, the best-selling guitar magazine in the United States,[2] contains original artist interviews and profiles, plus lessons/columns (with tablature and associated audio files or videos), gear reviews, news and exclusive tablature (for guitar and bass) of three songs per issue. The magazine is published 13 times per year (12 monthly issues and a holiday issue) by Future plc. Damian Fanelli has been Guitar World's Editor-in-Chief since June 2018.

History

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Stanley Harris, a New York magazine publisher, launched Guitar World magazine in July 1980. The magazine's debut issue featured bluesman Johnny Winter on the cover and included pieces on the Allman Brothers Band, George Thorogood and pedal steel guitars.[3] As former Editor-in-Chief Brad Tolinski wrote in the magazine's 40th-anniversary issue, "It was a decent start, but the design and editorial content was still a bit lackluster. If you compared it to an amp, GW's first few issues were a sturdy 40-watt tweed combo, when what Harris really wanted was a row of 100-watt Marshalls."[4]

Dennis Page, an advertising rep enlisted to handle the business end of the new magazine, hired a new Editor-in-Chief, Noe Goldwasser [aka Noe Gold]; Gold had his ear to the metal underground, printing the first of many cover stories with Eddie Van Halen. He edited several landmark issues in the magazine's first decade, including GW's fifth anniversary issue in 1985, which featured a cover-to-cover celebration of Jimi Hendrix; and a July 1986 tribute to Led Zeppelin's Jimmy Page, featuring a 15-page interview with the reclusive legend, along with early note-for-note transcriptions of Page solos to Stairway to Heaven and Rock and Roll.

When Gold left the magazine in 1988, he was replaced by Editor-in-Chief Joe Bosso and Executive Editor Matt Resnicoff. Due to their divergent tastes in music (Bosso preferred covering rock 'n' roll artists while Resnicoff was a jazz-fusion devotee), the magazine suffered from a split-personality approach to its coverage. As publisher Page said, "For a time the magazine lost its way. We started including a lot of jazz, which our readers didn't care about. I knew the key was for us to get younger, not older."

That changed in 1989, when Tolinski was asked to step into the magazine's lead role. "One glance at the May and June 1989 issues sums up the story," Tolinski wrote in 2020. "On one cover, a rather nervous-looking Allan Holdsworth hides timidly behind his Steinberger guitar, and on the next, Zakk Wylde explodes with pure animal fury while the headline screams SPECIAL REPORT! THE YOUNG GUNS OF METAL. GW went from black and white to full-on Technicolor."[5]

After the June issue, GW became a straight-up rock 'n' roll magazine, becoming the publication Stanley Harris and Dennis Page dreamed of – a guitar magazine for "rockers with big hair, tight jeans and pointy guitars." And although rock, hard rock and heavy metal are still covered GW's pages, country guitarists, roots rockers, blues masters and shredders of all stripes have graced its pages, not to mention its cover.

Tolinski remained with the magazine until April 2015, when he was replaced by Jeff Kitts, who had been on GW's editorial staff since the early 1990s. Kitts was replaced by Damian Fanelli, who has been GW's editor-in-chief since June 2018;[6] Fanelli had been with the magazine since 2011, originally as its online managing editor,[7] later becoming its managing editor.

In July 2015, a photo of Guitar World's annual "Gear Guide" featuring Deerhoof's Satomi Matsuzaki in a bikini placed next to a copy of She Shreds, a magazine dedicated to female and non-binary guitarists, went viral on the internet.[8][9][10] Following criticism from the magazine and its readers, Guitar World's publisher, New Bay Media, announced in April 2016 that it would stop using women in bikinis on the covers of their annual "Gear Guides".[10][11][12][13] This practice was further called out by St. Vincent (Annie Clark), who appeared on the cover of the magazine's January 2017 issue in a bikini t-shirt. Clark was the first woman to appear on the cover since Joan Jett in May 2015.[14][15]

Publishing history and sister magazines

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Guitar World's debut issue was only 82 pages, had a very small staff and budget and wasn't even on a monthly schedule for about the first 12 years of publication. By 1984, GW began to multiply – spinoffs and offshoots became a large part of its focus as ownership looked to expand its reach into other markets and demographics. That year saw the publication of Guitar Heroes, a one-shot guide to more than 100 of the greatest guitar players of all time. In early 1992, the idea was revived as the semiannual Guitar World Legends, but with one major change: each issue was conceived as a tribute to an artist or genre, and included past GW interviews, lessons, equipment guides, rare photos and more.

GW's first official sister publication was Guitar School, which debuted in 1989 and foundered in 1997 shortly after its name was changed to Maximum Guitar. In the summer of 1993 GW branched out with Country Guitar, which morphed into Guitar World Acoustic and lasted until 2007. Mid-2003 saw GW venturing into the bass market with the premiere of Guitar World's Bass Guitar, which eventually ceased operation with its Pete Wentz-fronted June 2007 issue.[citation needed]

Second to Guitar World was the Guitar One magazine which was founded in 1998.[16] The second best-selling US guitar magazine which was owned by Cherry Lane Magazines, was sold as part of the company's desire to scale down its magazine roster.[17][18] Both of the magazines were purchased by Future Network in 2003. That year the circulation for Guitar World was 180,000, and for Guitar One was 140,000. The last publication for Guitar One was in 2007. Then what was left was taken up by Guitar World.[19]


In the summer of 2009, GW's editorial staff launched Guitar Aficionado, a high-end publication designed for players passionate about the finer things associated with the rock 'n' roll lifestyle, including vintage and collectible axes, designer watches and fashion, exotic motorcycles, fine foods and spirits and more. By 2017, Guitar Aficionado had become a casualty of cutbacks resulting from the purchase of New Bay Media by Future PLC.

Revolver, one of the leading hard rock and metal publications still in existence, was conceived as GW's sister publication in 1999. When it hit newsstands in the spring of 2000, Revolver's debut issue contained a unique mix of content, including an oral history of the Doors, a behind-the-scenes look at the Japanese pop scene and members of Slipknot wearing fashionable men's suits. But perhaps the world wasn't quite ready for such an eclectic combo: after only a few issues, Revolver was retooled and relaunched into the magazine metal fans know today.

While each of these magazines has either been killed off or – in the case of Revolver – sold to another company, GW is still part of a large family. As a member of Future plc, it calls Guitar Techniques, Total Guitar, Guitarist, Guitar Player and Bass Player its sister publications.

GW was published by Harris Publications from 1980 to 2003 and by Future US from 2003 to 2012. NewBay Media took over from 2012 to 2018,[20] until Future plc re-acquired the magazine in April 2018.[21]

Key editorial personnel

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Source:[22]

  • Editor-in-Chief – Damian Fanelli
  • Senior Music Editor – Jimmy Brown
  • Tech Editor – Paul Riario
  • Associate Editors – Andy Aledort, Chris Gill
  • Art Director – Mixie von Bormann

GuitarWorld.com

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GuitarWorld.com was first launched in 1994 as the online counterpart to Guitar World magazine.[23] It is run by a separate team to the print publication and posts up-to-the-minute guitar news, features, interviews, lessons, reviews and buyer's guides, as well as select content from the magazine. The site reaches 3.3m users per month.[24] Since 2020, it has become the online home of other Future guitar brands, including UK titles Guitarist, Total Guitar, Guitar Techniques and US title Bass Player,[25] all of which were formerly hosted on GuitarWorld.com sister site MusicRadar. Australian Guitar is also part of the GuitarWorld.com portfolio of brands.[26]

During Guitar World's NewBay Media era, the site was edited by Damian Fanelli, who is now the print magazine's Editor-in-Chief. Since 2019, GuitarWorld.com's Editor-in-Chief is former MusicRadar Guitars Editor Michael Astley-Brown.[24]

References

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  1. ^ "eCirc for Consumer Magazines". Alliance for Audited Media. December 31, 2012. Archived from the original on January 23, 2017. Retrieved July 4, 2013.
  2. ^ "Top 15 Guitar Magazines & Publications To Follow in 2022". Feedspot Blog. 2018-09-12. Retrieved 2022-11-10.
  3. ^ Kitts, Jeff (2020-09-10). "The birth of Guitar World: looking back at the very first issue". guitarworld. Retrieved 2022-11-10.
  4. ^ Tolinski, Brad (2020-11-17). "A history of Guitar World: the good, the bad and the ridiculous". guitarworld. Retrieved 2022-11-10.
  5. ^ Tolinski, Brad (2020-11-17). "A history of Guitar World: the good, the bad and the ridiculous". guitarworld. Retrieved 2024-04-29.
  6. ^ "Future appoints new Editors for Guitar World and Guitar Player". ppa.co.uk. Retrieved 2022-11-10.
  7. ^ Fanelli, Damian (2011-05-25). "The All-New GuitarWorld.com". guitarworld. Retrieved 2022-11-10.
  8. ^ Schemmer, Cynthia (2020-01-24). "A Timeline of She Shreds' Impact on the Music Industry". She Shreds Media. Retrieved 2024-04-30.
  9. ^ Orkin, Dan (2015-10-16). "Spotlight On: Fabi Reyna, Founder of She Shreds Magazine". reverb.com. Retrieved 2024-04-30.
  10. ^ a b Baer, April (October 20, 2018). "How Fabi Reyna Re-Tuned The Guitar Industry In 5 Short Years". Oregon Public Broadcasting. Retrieved 2024-04-30.
  11. ^ McCabe, Allison (October 10, 2018). "Instrument-Makers Learn A Long-Overdue Lesson: It Isn't Just Men Playing Guitar". NPR. Retrieved April 30, 2024.
  12. ^ Payne, Chris (2016-04-08). "'Guitar World' Magazine to Cut Bikini Girls From Its Annual Gear Guide". Billboard. Retrieved 2024-04-29.
  13. ^ "Guitar World Publisher Announces End of "Swimsuit Edition" Gear Guides". reverb.com. 2016-03-31. Retrieved 2024-04-29.
  14. ^ Gilbride, Tricia (2016-12-20). "St. Vincent's 'Guitar World' cover is a sly nod to the magazine's sexist history". Mashable. Retrieved 2024-04-29.
  15. ^ Bowe, Miles (2016-12-20). "St. Vincent appears on Guitar World cover, pokes fun at its sexist history". Fact Magazine. Retrieved 2024-04-29.
  16. ^ Zappa Books - Guitar One USA
  17. ^ The Media Leader, 31 Oct 2003 - Future Buys Second US Guitar Magazine Group
  18. ^ Harmony Central, October 30, 2003 - Cherry Lane Sells Guitar One, Cuts Others
  19. ^ Zappa Books - Guitar One USA
  20. ^ "NewBay Media Acquires Guitar World, Revolver, and Guitar Aficionado from Future PLC". January 13, 2012. Retrieved 2022-11-10.
  21. ^ "Future Publishing confirms Newbay Media acquisition". What’s New in Publishing. 2018-04-05. Retrieved 2022-11-10.
  22. ^ "Editorial". Guitar World (558): 14. 4 October 2022.
  23. ^ Kitts, Jeff (8 September 2020). "The 40 greatest moments in GW history". Guitar World (531): 34.
  24. ^ a b "About Guitar World". Guitar World. Retrieved 7 November 2022.
  25. ^ Astley-Brown, Michael (2020-01-09). "Guitar World is the new home of Total Guitar, Guitarist, Guitar Techniques and Bass Player". guitarworld. Retrieved 2022-11-07.
  26. ^ "Australian Guitar". Guitar World. Retrieved 7 November 2022.
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